Campaign Planning · Baltics

Everything you need to plan a Baltics campaign, in one place.

Rate cards, inventory, targeting, creative specs and your local team — for Lithuania, Latvia and Estonia, across Display, Video, In-Game, DOOH, Audio and YouTube.

Display
Video & YouTube
DOOH
In-Game
Audio
Pricing

Rate Card

CPMs by market, format and season. Latvia and Estonia split rates between regular and premium local inventory.

🇱🇹 Lithuania

Low season: Jan–Feb, Jun–Aug  ·  High season: Mar–May, Sep–Dec

Format typeCPM
Standard Display / Rich Media€1.85
High Impact€7.00
In-Banner Video€2.11
VAST (Video)€5.42
IBV/VAST Mix€2.49
Blended In Game Display€2.20
Blended In Game Video€3.00
Rewarded Video€8.89
DOOH€9.50
AudioN/A
Format typeCPM
Standard Display / Rich Media€2.20
High Impact€7.50
In-Banner Video€2.45
VAST (Video)€6.29
IBV/VAST Mix€2.89
Blended In Game Display€2.50
Blended In Game Video€3.50
Rewarded Video€10.31
DOOH€11.40
AudioN/A

🇱🇻 Latvia

50% jauns.lv & la.lv + other .lv sites (not TOP) · 50% global sites & apps

Format typeCPM
Standard Display€2.15
Rich Media€2.15
High Impact€10.00
In-Banner Video€2.25
VAST€6.90
IBV/VAST Mix€2.30
Blended In Game Display€2.00
Blended In Game Video€2.20
Rewarded Video€13.00
DOOH€13.80
Audio€5.00

60% TOP 5 local .lv sites (delfi.lv, jauns.lv, tv3.lv, la.lv, Tvnet Group) · 30% other local .lv sites · 10% TOP global sites

Format typeCPM
Standard Display€2.75
Rich Media€2.75

🇪🇪 Estonia

40% local .ee sites · 60% global sites & apps

Format typeCPM
Standard Display€2.50
Rich Media€2.50
High ImpactN/A
In-Banner Video€2.60
VAST€8.00
IBV/VAST Mix€4.30
Blended In Game Display€2.50
Blended In Game Video€2.70
Rewarded Video€15.00
DOOH€8.50
AudioN/A

60% TOP 3 local sites (delfi.ee, postimees.ee, ohtuleht.ee) · 40% other local .ee sites & TOP global sites

Format typeCPM
Standard Display€3.10
Rich Media€3.10
Reach

Available Inventory & Targeting

Premium local publishers stacked with global sites and apps, plus 2,500+ targeting data points to reach the right audience in every market.

🇱🇹 Lithuania

~1,620
Available sites & apps (151 local sites)
Premium local publishers
15min.ltdelfi.lttv3.ltlrytas.lt
Global publishers
krepsinis.netviber.cominvesting.comflashscore.comsofascore.com
Top apps
Candy CrushVinted

🇱🇻 Latvia

~1,108
Available sites & apps (30 local sites)
Premium local publishers
delfi.lvjauns.lvtv3.lvla.lvtvnet.lv
Global publishers
viber.cominvesting.comsofascore.comflashscore.comautoplius.lt
Top apps
Words of WondersFlashscore

🇪🇪 Estonia

~1,118
Available sites & apps (21 local sites)
Premium local publishers
postimees.eedelfi.eeohtuleht.ee
Global publishers
viber.cominvesting.commsn.comweather.comflashscore.com
Top apps
Happy ColorOneFootball

Advanced targeting capabilities

🎯 Behavioural
  • Consumer interests
  • Retargeting
  • User lists (device ID)
  • Socio-economic class
  • Site visitors' retargeting
📍 Placement
  • Exchanges
  • Apps / sites
  • Position
  • Time
  • Contextual targeting
📱 Tech
  • Operating system
  • Operator / ISP
  • Mobile data consumption
  • Device brand & model
  • Device price range
👥 Demographics
  • Age
  • Gender
  • Location
DeepContext

Contextual AI targeting

Show up in the right content, in any language, at scale — with contextual targeting powered by AI that understands meaning, not just keywords.

DeepContext interface
New · YouTube

DeepContext Video

An AI-powered YouTube advertising solution that reads content at scale, so campaigns land next to videos people are actually paying attention to — not just cheap inventory.

Contextual

A custom brand blueprint is turned into a curated list of videos matched by theme, tone and brand suitability — best when message-to-content fit matters most.

Reach Universe

Scans and scores inventory for attention and brand suitability, scaling reach with control while filtering out Shorts or unsuitable content.

Creators Discovery

Finds local creators by what they actually talk about — ideal for tapping into trusted automotive, lifestyle or category voices market by market.

2.5×
higher attention when ads run in closely aligned content
Source: Integral Ad Science & Lumen Research
+14%
higher purchase intent for contextually relevant placements
Source: Integral Ad Science & Tobii
Read more about DeepContext Video
Production

Creative Specifications & Examples

From templated banners to full forced-perspective 3D formats. Each example below opens the original asset.

🎨 Templated Banner Ads

Min. €1,000

.png or .jpg files · Standard sizes: 300x250, 300x600, 320x50, 336x280, 728x90, 160x600

✨ Custom Rich Media

Min. €3,500

.psd file with all design elements and layers

💥 High Impact Formats

Min. €5,000

.psd file with all design elements and layers

🌟 Forced Perspective (3D)

Min. €7,000

.psd file with design elements + 3D assets/models

New · Formats

AI-Gen Creative Studio

Turn a single static asset into a scroll-stopping motion ad — no shoot, no frame-by-frame animation. Our Creative Studio generates motion, depth and storytelling directly from the assets a brand already has.

How it works

From static shot to animated hero moment

Instead of relying on pre-produced video or resource-heavy animation, generative AI creates the visual effects directly from existing materials — lowering production cost, speeding up launch, and producing fluid, organic motion that outperforms a standard looped GIF.

1

Share assets

Send existing product shots to your Eskimi representative.

2

Define the concept

We shape the creative direction and visual style together.

3

Motion is generated

Depth, movement and storytelling are added by AI.

4

We refine & QA

Every frame is fine-tuned and checked against brand.

McDonald's

A burger revealed layer by layer, ingredient by ingredient, keeping the eye moving.

Sailun

A drifting car shifts into a forced-perspective close-up, making the tyre the hero.

KFC

A tap brings the burger to life as it dips into melted cheese.

Kalnapilis

Frost spreads across a cityscape as glowing lights guide the eye to the bottle.

See the full AI-Gen creative examples
Proof

Campaign Measurement

Independent partners verify attention, brand safety and creative performance across every campaign.

Lumen

Attention Tracking

Powered by Lumen's eye-tracking technology, we measure real attention metrics to optimize campaign performance — tracking attentive seconds beyond traditional impressions.

DoubleVerify Integral Ad Science The Media Trust

Brand Safety Partners

Integrated partnerships with DoubleVerify, Integral Ad Science (IAS) and The Media Trust ensure ads appear in brand-safe environments across all placements.

Neurons

Creative Analysis

Using AI-powered neuroscience, Neurons predicts audience response before launch — attention heatmaps and performance insights to optimize creative for maximum impact.

Your contacts

Meet Your Baltics Team

Regional strategy, business development and ad operations — reach out any time.

Žygimantas Meškys

Žygimantas Meškys

Regional Leader, Baltics
zygimantas@eskimi.com +370 690 43279
Toms Krivods

Toms Krivods

Business Development Manager
toms.krivods@eskimi.com +371 28 378 714
Rita Birbalaite

Rita Birbalaite

Sr. Digital Account Manager
rita.b@eskimi.com +370 65 122 665
Justina Rutkauskaitė

Justina Rutkauskaitė

Services Team Lead, Baltics & Turkey
adops@eskimi.com
Žygintas Gudabskas

Žygintas Gudabskas

Ad Operations Specialist
adops@eskimi.com
Aneta Kološevska

Aneta Kološevska

Ad Operations Intern
adops@eskimi.com

Ready to plan your Baltics campaign?

One rate card, three markets, every channel — reach out to your Eskimi contact to get a plan moving.