Rate Card
🇱🇹Lithuania
| Format Type | CPM |
|---|---|
| Standard Display / Rich Media | €1.85 |
| High Impact | €7.00 |
| In-Banner Video | €2.11 |
| VAST (Video) | €5.42 |
| IBV/VAST Mix | €2.49 |
| Blended In Game Display | €2.20 |
| Blended In Game Video | €3.00 |
| Rewarded Video | €8.89 |
| DOOH | €9.50 |
| Audio | N/A |
| Format Type | CPM |
|---|---|
| Standard Display / Rich Media | €2.20 |
| High Impact | €7.50 |
| In-Banner Video | €2.45 |
| VAST (Video) | €6.29 |
| IBV/VAST Mix | €2.89 |
| Blended In Game Display | €2.50 |
| Blended In Game Video | €3.50 |
| Rewarded Video | €10.31 |
| DOOH | €11.40 |
| Audio | N/A |
🇱🇻Latvia
Regular Inventory: 50% jauns.lv & la.lv + other .lv sites (not TOP) | 50% global sites & apps
| Format Type | CPM |
|---|---|
| Standard Display | €2.15 |
| Rich Media | €2.15 |
| High Impact | €10.00 |
| In-Banner Video | €2.25 |
| VAST | €6.90 |
| IBV/VAST Mix | €2.30 |
| Blended In Game Display | €2.00 |
| Blended In Game Video | €2.20 |
| Rewarded Video | €13.00 |
| DOOH | €13.80 |
| Audio | €5.00 |
🇪🇪Estonia
Regular Inventory: 40% local .ee sites | 60% global sites & apps
| Format Type | CPM |
|---|---|
| Standard Display | €2.50 |
| Rich Media | €2.50 |
| High Impact | N/A |
| In-Banner Video | €2.60 |
| VAST | €8.00 |
| IBV/VAST Mix | €4.30 |
| Blended In Game Display | €2.50 |
| Blended In Game Video | €2.70 |
| Rewarded Video | €15.00 |
| DOOH | €8.50 |
| Audio | N/A |
Available Inventory & Targeting
🇱🇹Lithuania
~1,620 Available Sites & Apps (151 Local Sites)
Premium Local Publishers:
- 15min.lt
- delfi.lt
- tv3.lt
- lrytas.lt
Global Publishers:
- krepsinis.net
- viber.com
- investing.com
- flashscore.com
- sofascore.com
Top Apps:
- Candy Crush
- Vinted
🇱🇻Latvia
~1,108 Available Sites & Apps (30 Local Sites)
Premium Local Publishers:
- delfi.lv
- jauns.lv
- tv3.lv
- la.lv
- tvnet.lv
Global Publishers:
- viber.com
- investing.com
- sofascore.com
- flashscore.com
- autoplius.lt
Top Apps:
- Words of Wonders
- Flashscore
🇪🇪Estonia
~1,118 Available Sites & Apps (21 Local Sites)
Premium Local Publishers:
- postimees.ee
- delfi.ee
- ohtuleht.ee
Global Publishers:
- viber.com
- investing.com
- msn.com
- weather.com
- flashscore.com
Top Apps:
- Happy Color
- OneFootball
Advanced Targeting Capabilities
🎯 Behavioural
- Consumer interests
- Retargeting
- User lists (device ID based)
- Socio-economic class
- Sites visitors' retargeting
📍 Placement
- Exchanges
- Apps/Sites
- Position
- Time
- Contextual targeting
📱 Tech
- Operating system
- Operator
- ISP Targeting
- Mobile Data Consumption
- Device brand & Model
- Device price range
- & Other data points
👥 Demographics
- Age
- Gender
- Location
DeepContext:
Contextual AI targeting
Show up in the right content, in any language, at scale with contextual targeting powered by AI that understands meaning, not just keywords.
Creative Specifications & Examples
🎨 Templated Banner Ads
Minimum Budget: €1,000
Requirements: .png or .jpg files
Standard Sizes: 300x250, 300x600, 320x50, 336x280, 728x90, 160x600
✨ Custom Rich Media
Minimum Budget: €3,500
Requirements: .psd file with all design elements and layers
💥 High Impact Formats
Minimum Budget: €5,000
Requirements: .psd file with all design elements and layers
🌟 Forced Perspective (3D Effects)
Minimum Budget: €7,000
Requirements: .psd file with all design elements + 3D assets/models
Campaign Measurement
Attention Tracking
Powered by Lumen's eye-tracking technology, we measure real attention metrics to optimize campaign performance. Track attentive seconds and ensure your ads capture genuine viewer engagement beyond traditional impressions.
Brand Safety Partners
Integrated partnerships with DoubleVerify, Integral Ad Science (IAS), and The Media Trust ensure your ads appear in brand-safe environments, protecting your reputation across all placements.
Creative Analysis
Using AI-powered neuroscience, Neurons predicts audience response before launch. Get attention heatmaps and performance insights to optimize creative assets for maximum impact and engagement.
Meet Your Baltics Team
